How can we know how much it has evolved?

Social media has become a major influence in our decisions to purchase process. Since 2009, it has greatly evolved among Canadians in terms of usage and how much trust is placed in the voice of its’ users.

Dave Sholz, Chief Marketing Officer at Leger and Alex Sevigny, Director, MCM Program at McMaster University will draw on the third wave of research data in order to discuss how social media has evolved among Canadians since 2009.

In this webinar, they will discuss:

  • The evolution of Canadians’ attitudes, beliefs and values toward social media its influence on their decisions to purchase, their television enjoyment and their participation in live sport or cultural events.
  • The future trends of how Canadians use social media


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